I’m starting to get into social media marketing in a big way (after all, it’s just another form of business writing – coming up with an interesting message 140 characters in length isn’t much different from coming up with a slogan) and one of the questions I frequently get asked is ‘How can I get more followers/friends’?
There are lots of ways to get more contacts but it takes time and the most important thing is that you have something there for them to look at. It’s no good trying to attract friends and followers when there’s nothing in place to retain them. There has to be content. You wouldn’t open a store with no stock and expect people to visit. If they do visit, you can be sure they won’t stick around for long. You wouldn’t invite people to a barbie and say, “We’ll get some food and drink in when there’s a 100 people here” – they’ll all just leave.
Yes it’s frustrating sending out tweets to nobody and perhaps a little bit insane to talk to yourself on Facebook but at the same time, you put chairs in your house in case someone visits. So before asking how to get more Facebook friends and Twitter followers, make sure the shelves are fully stocked!